När jag gick igenom mina CD-rom skivor med alla tusentals bilder fråm Brasilien, upptäckte jag en liten pärla. Nämligen drottning Silvias (m.fl) besök på Abrigo 2008. Det är ett av de mest spännande event jag har varit med och arrangerat, och det var inte bara drottning Silvia som kom, utan även prinsessan Madeleine, och politikern Göran Hägglund, samt nordiska ambassadörer och en hel del societetsfolk från Rio de Janeiro. Under denna dagen fick jag känna på hur det känns att jobba med PR, eftersom PR handlar mycket om och att få rätt folk, till rätt plats. Mödrahemmet Abrigo fick bra PR, och därav en del uppmärksamhet av media pga den royalistiska närvaron. Dock vet jag inte om uppmärksamheten som Abrigo fick, genererade några pengar.
When I went through my CD-ROM discs with all my thousands of images from Brazil, I discovered a little pearl. Well, YES. In the CD, I found 1000 pics from the event with queen Silvia (and others) when she was visiting Abrigo 2008th. It is one of the most exciting events I have attended and organized, and it was not just Queen Silvia who came, but Princess Madeleine, politician Göran Hägglund, many of the Nordic ambassadors and a lot of high society people from Rio de Janeiro. During this day, I started to feel how it would be to work with PR because PR is all about to get the right people to the right place, and create attention and build public relations. Because of this event, Abrigo got good PR, and had lots of attention by the media, mainly because royalties was represented. However, I don`t know if the attention that Abrigo got, generated some money.
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